The title of your post reminds me of a chapter in "Generation X" (the novel): "I am not a target market".
The themes today are the themes from 35(!) years ago. We are *all* target markets. Or, to put it in a 21st-century term, if it's free, then you're not the customer; you're the product. The only thing that's changed, really, is the efficiency of data collection and the scope of what people can collect.
But then, technology has always been a double-edged sword...
One of my favourites, though I suspect it is very much of its time. But it's a quick read, and well worth it if you want to see how 20-somethings viewed the accelerating world, way back when. Kind of trite, now, but it was explosive then. It's the novel that gave the name to Generation X.
When it comes to digital services, we are not the consumers. We are instead the consumed.
It increasingly seems to be the case.
Hope you’re doing well.
Great insights!
The title of your post reminds me of a chapter in "Generation X" (the novel): "I am not a target market".
The themes today are the themes from 35(!) years ago. We are *all* target markets. Or, to put it in a 21st-century term, if it's free, then you're not the customer; you're the product. The only thing that's changed, really, is the efficiency of data collection and the scope of what people can collect.
But then, technology has always been a double-edged sword...
Sounds like obligatory reading, I’ll add it to my Goodreads.
Wow, thanks, never heard of this novel before.
One of my favourites, though I suspect it is very much of its time. But it's a quick read, and well worth it if you want to see how 20-somethings viewed the accelerating world, way back when. Kind of trite, now, but it was explosive then. It's the novel that gave the name to Generation X.